Moves (July 01, 2006)

The Insurance Brokers Association of Ontario (IBAO) has launched a new Web site, http://www.ibao.org, which provides information on insurance topics. Technically developed by AKA New Media Inc., the site is designed to be fresh, innovative and user-friendly. A new feature on IBAO’s homepage is the Industry News link found in the IBAO News and Events section. In partnernship with Canadian Underwriter (CU), headline news topics will be fed to IBAO’s site daily, keeping visitors up-to-date with insurance-related news. When users click on a headline news item, a new window will open up and take the visitor to the CU Web site, where the full story can be viewed. Additionally, in the IBAO News and Events Section, users can find IBAO member-specific news and updates and/or related information. IBAOs new Web site also includes a new heading entitled “About IBAO.” This section was added to the site to increase public awareness about the association. It is a tool that informs the public about all IBAO activities. A new, improved consumer section includes information on General, Auto, Home and Commercial Insurance Topics. This, combined with the Locate a Broker feature, presents the consumer with a wide array of information. The intention is to assist consumers in making the right decision when purchasing insurance. An addition made to the IBAO Members only section is the addition of the Broker Toolkit/Resources section, which provides members with numerous marketing support tools. Also, the Event Calendar, found under the IBAO News and Events section, has been revised to include all upcoming affiliate events.