Domain names a growing commodity

As a unique auction held in London, U.K., attests to, Internet domain names are becoming a hot property in the insurance industry. Staged by international auctioneers Colliers CRE, the auction put 303 “virtual properties”, or domain names, referencing the insurance industry on the block.

Included were “AccidentInsuring.com”, “LifeInsuring.com” and “MedicalInsuring.com”, as well as their “.net” and “.co.uk” counterparts. The purpose is to steer Internet surfers toward domains using popular insurance search terms.

“Many larger companies now routinely secure between 100 and 500 domain names relating to them or their industry,” states a press release. “They even buy misspellings of the web addresses, in order to capitalize on search spelling errors too.”