Insurance Brokers Association of Ontario

Brokers and industry partners gathered at The Steamwhistle Brewery in Toronto for the April 3 preview of the Insurance Brokers Association of Ontario (IBAO)’s MyInsuranceShopper.ca. The new Web site allows consumers to obtain online quotes and information from brokers through a single point of entry, putting the broker front and centre in the battle for online business. While munching on hors d’oeuvres and sipping pints of Steamwhistle, guests were treated to a presentation and a sneak peak of the Web site as well as radio ads that are part of an aggressive marketing campaign for the new service.