Insurer pushes ahead with own broker website

Chubb Insurance Co. of Canada has launched a broker-supporting website focused on personal lines. Following a successful trial run of the site in December 2000, the company says the service will go live in Ontario now, while brokers in other province’s will gain access by the end of the summer this year.Typical broker features of the website, according to Chubb, are instant product updates, real-time policy information, as well as training for sales staff. The website service will work in conjunction with the insurer’s call center. "Chubb expands and improves its product offerings so frequently we need more efficient ways to keep our brokers abreast of the changes," says the company’s vice president of personal insurance, Susan Vella.