News (January 01, 2001)

Temi Seibert (pictured right), director of the Insurance Marketing Communications Association (IMCA) says the organization and its members need to address the changing nature of financial services. The convergence of financial services, multiple distribution channels including the Internet and the increasing importance placed on price by consumers are all affecting the way companies market products. “Companies need to go back to a unique selling proposition, back to their roots of ‘what do we do well?’.” Seibert and IMCA president Nanci Evarts say the association will be bringing more financial service companies “into the fold” and address the convergence of life and p&c insurance in the future.