News

CRM ON TARGET

In the final climactic moment of the television series "Survivor", the host on handing out the $1 million prize noted that, "this game is all about relationships". The physical challenges, the starvation and other forms of deprivation, and in the end, it all came down to building solid and lasting relationships. This should not a surprise revelation for marketers and sellers of complex products including insurance. The key to being a winner is always the same - the establishment of loyal relationships, in this case with your customers.

May 31, 2001

5 min read

MAKING THE CALL ON OUTSOURCING

With the rise of the insurance call center environment, companies are seeking a direct, and cost efficient line to customers. But whether or not this core function should be outsourced is a subject of hot debate. Concerns about outsourcing are not without merit, but with proper planning including specification goals and a willingness to delegate responsibility, this can be an efficient and effective vehicle for insurers.

May 31, 2001

5 min read

WRUNG OUT TO THE LAST CENT

Corporate income tax, payroll tax, premium tax, general and provincial sales taxes, capital tax, fire tax, health levies, "mark-to-market" deemed capital gain tax...the list of "creative" taxation mechanisms the federal and provincial governments have concocted over the years to financially milk Canada's property and casualty insurance industry is astonishing. As one renowned tax expert notes, the array of taxes applied to insurance are not only inconsistent in their application, but also result in "taxes being applied on taxes". This led him to conclude that the current approach of the authorities is simply to "treat the industry as a 'cash cow' for tax purposes". Against this backdrop, the Insurance Bureau of Canada has embarked on a nationwide lobby campaign to convince the authorities to reduce transactional-based taxes, with the long-term intent of elimination. This, however, will prove a formidable challenge as once a tax has become entrenched, it may require something akin to an "Act of God" to shift revenue policies, tax consultants warn.

May 31, 2001

7 min read

HEALTHCARE CLAIMS MANAGEMENT gets the Internet treatment

Compounded by consumer needs and stiff competition within the industry, insurance companies are forced to find new and innovative ways to differentiate themselves from their competitors. It is no longer enough to improve the efficiency of internal administration, insurers must provide value-added services to customers and fulfill the consumer’s desire for instant gratification. As a […]

May 31, 2001

4 min read