News

OLD DOGS LEARNING NEW TRICKS

Taco Bell’s Chihuahua campaign, launched in late 1997, has become the pre-eminent brand recognition success of the late 1990s. The ad spots, featuring a talking Mexican dog whose only desire is to pursue Taco Bell food, has resulted in a North American-wide phenomenon which has seen restaurant sales increase since the campaign’s incarnation, not to […]

October 31, 1999

8 min read

Global brokers RESET TARGETS

The wave of mergers and acquisitions which has occurred between the corporate national property and casualty brokers across North America appears to have reached an end, leaving a landscape occupied by two distinct camps: small regional operators and the new breed of “mega global brokers”. Insurers and risk managers alike have kept a keen eye […]

October 31, 1999

6 min read

A Brave New World

The term “globalization” has become yet another buzzword expression littering the field of industry jargon. Similar to other grand but ambiguous phrases like “business reengineering” and “corporate repositioning” (among a broad host too numerous to mention), the term globalization jumps out in polished conversations on a regular basis, yet when looking about there appears to […]

October 31, 1999

4 min read

Appraising the rocky shore of risk

Canadian corporations are facing an increasingly litigious environment resembling that of the U.S., delegates were told at the Canadian Risk & Insurance Management Society conference held recently in St. John’s, Newfoundland. Dubbed “Risk on the Rock”, the conference’s speakers portrayed a risk management profession facing greater challenges and a wider scope of corporate responsibility. The […]

October 31, 1999

6 min read