Aviva Canada returns as a Full Partner of the IBAC Broker Identity Program

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Aviva Canada is maintaining its support of the Broker Identity Program at the Full Partner level.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Aviva Canada supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.

“Consistent with our deep commitment to the broker distribution network, Aviva Canada is delighted to be a full supporting partner to the IBAC again this year. We are proud to be working closely with the IBAC and our broker partners coast-to-coast to deliver value and peace of mind to Canadians,” said Maurice Tulloch, President and CEO of Aviva Canada.

“We have no doubt that Aviva realizes the advisory role brokers play in dealing with consumers. In today’s market place, insurance brokers provide consumers with the best possible coverage, expert advice and the value-added that only they can offer. By investing in the program, Aviva proves to be a valuable partner to brokers, said Dan Danyluk, IBAC Chief Executive Officer.”

Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.

http://www.ibac.ca