CG&B acquires Believer Plus Insurance Brokers

By Canadian Underwriter | April 5, 2013 | Last updated on September 9, 2024
2 min read

The CG&B Group Inc., is pleased to announce the acquisition of the majority of assets of Believer Plus Insurance Brokers Limited.

Believer Plus Insurance Brokers was launched in 1997 by The Mitchell-Abbott Group Insurance Brokers.  The Mitchell-Abbott Group has been operating in Hamilton, Ontario since 1921. 

Believer Plus is probably best known for its advertising campaign starring Don Cherry.  In addition, Believer Plus created the Sledder’s Choice Insurance Program for Snowmobilers, which was originally designed for OFSC (Ontario Federation of Snowmobile Clubs) members.

“Believer Plus is a good strategic fit for CG&B, and we look forward to continuing to grow this book of business,” says H. Larry Later, President & CEO of The CG&B Group Inc.

This will be the 16th acquisition made by The CG&B Group Inc. in the last 14 years.  With the inclusion of this acquisition, CG&B will have 225 employees, and $175m annual premium volume.

 About CG&B

The CG&B Group Inc. is a full-service insurance brokerage offering all lines of Property and Casualty insurance, as well as Life, Group, Health, and Accident and Sickness insurance with office in Markham, Mississauga and Toronto.  The Financial Services and Investments Divisions also provide access to personal financial planning and wealth management services including mutual funds and other investment services.

For further information:

H. Larry Later, President and C.E.O., The CG&B Group Inc., (905) 305-5930

Insurance. Financial Services. Investment

 

 

Canadian Underwriter