Economical Insurance remains a Full Partner of the Broker Identity Program for 2014

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Economical Insurance is maintaining its support of the Broker Identity Program at the Full Partner level.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Economical supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“We are proud of the relationships we have fostered with our independent broker partners over our 143-year history,” said Karen Gavan, Economical’s president and CEO. “Without hesitation, we remain a full partner of the Broker Identity Program as a measure of the value we attach to the trust, loyalty and confidence that our broker partners continue to express in Economical.”

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that Economical is remaining a Full Partner. The support of such a long term insurer is much appreciated.”

Launched 25 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Economical

Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with $1.9 billion in annual premium volume and $5.0 billion in assets as at March 31, 2014. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. In 2010, Economical announced its decision to become the first federally-regulated mutual property and casualty insurance company to pursue demutualization. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

http://www.ibac.ca