Economical Insurance remains a Full Partner of the IBAC Broker Identity Program for 2013

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Economical Insurance is maintaining its support of the Broker Identity Program at the Full Partner level.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Economical supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“At Economical, we are committed to the independent broker channel,” said Mary Beth Alexander, Economical’s assistant vice-president of organizational development and corporate marketing. “We are proud of the relationships we have fostered with our broker partners over our 142-year the history and look forward to growing our business together for the long term.”

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that Economical is remaining a Full Partner. The support of such a long term insurer is much appreciated.”

Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada. 

http://www.ibac.ca