Farmers Mutual remains a Full Partner of the IBAC Broker Identity Program for 2013

Toronto, July 8, 2013 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Farmers’ Mutual has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Farmers’ Mutual supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

Farmers’ Mutual President Tim Shauf commented “Farmers’ Mutual has a longstanding tradition of strong relationships with brokers.  We are proud to continue our support of the Broker Identity Program and the valuable role its members play in our communities.”

IBAC Chief Executive Officer Dan Danyluk added: “Farmers’ Mutual understands the benefits of branding. Like insurance brokers, Farmers’ Mutual is committed to providing excellent service to consumers and is very involved in the communities they serve.”

Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada. 

http://www.ibac.ca