Leverage FIRST Canadas expanded offering for Marketing-Leading Success

FIRST Insurance Funding of Canada (FIRST Canada) is part of the Wintrust family of companies, totalling over $20 Billion in assets and a part of the largest Premium Finance Companies in North America. FIRST Canada has demonstrated their ongoing commitment to the Canadian Insurance Market via investments in acquisitions and technology over the past 13 years and will continue to do so.  

Earlier this year, FIRST Canada merged with Policy Bill and since the merger, both teams have come together seamlessly to increase collaboration and benefit industry partners. FIRST Canada is pleased to welcome these talented additions to the company and introduce you to the members of our combined Executive Team. 

“Our combined experience, financial strength and stability are unparalleled in the Canadian Insurance Market. More than ever we are excited about the future and what that means for our partners.” commented Stuart Bruce, Chief Executive Officer.

The FIRST Canada Executive Team

Stuart Bruce, CPA, CA, Chief Executive Officer

Joe Micallef, President & Chief Sales Officer

John Martin, CPA, CA, Vice President of Finance

Brian Day, Vice President of Credit & Operations

David Caringi, Senior Vice President of National Sales

Marcus Albertson, Senior Vice President of Business Solutions

Crystal Macklin, Vice President of Marketing

The FIRST Canada Offering

FIRST Canada is also pleased to announce their expanded offering for the Canadian Insurance Industry. FIRST Canada has evolved to a comprehensive payments solutions provider. Brokers, MGAs, and Carriers can now partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. FIRST Canada’s flexible payment options include pay in full, easy monthly payments, and credit cards, with pre–approved terms and competitive rates. Select partners may also choose to manage their own finance portfolio or obtain a business loan to facilitate growth. 

This year, FIRST Canada will also be launching an improved technology solution, named First InSite(R). Insight is defined as “an understanding of relationships that sheds light on or helps solve a problem”. First InSite is aptly named and inspired by the joining of FIRST Canada insurance partners with consumer insight and was designed specifically to provide solutions that simplify payments for both.

First InSite’s flexible technology accomplishes these goals via an easy 3-step process. First InSite provides choice and complete payment options, assists in retaining clients, improving cash flow and differentiating value.

“This is an exciting time in the Canadian Insurance Market; we are innovating payments and our partners can leverage our solutions to build stronger businesses.” stated Joe Micallef, Chief Sales Officer.

The combined strength of their expanded leadership team, evolved offering, and innovative platform positions FIRST Canada’s partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success.

About FIRST Insurance Funding of Canada

FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian Insurance Market with comprehensive payment solutions. FIRST Canada offers flexible payment options for all commercial insurance clients including pay in full, easy monthly payments, and credit cards. Brokers, MGAs, and Carriers can now partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. Select partners may also choose to manage their own finance portfolio or obtain a business loan to facilitate growth. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions their partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success.     

FIRST Insurance Funding of Canada (FIRST Canada) is part of the Wintrust (Nasdaq: WTFC) family of companies, totalling over $20 Billion in assets and a part of the largest Premium Finance Companies in North America. FIRST Canada has demonstrated ongoing commitment to the Canadian Insurance Market via investments in acquisitions and technology, and will continue to do so. FIRST Canada has offices in Vancouver, British Columbia and Toronto, Canada.

For further information, please contact:

• Joe Micallef
• President & Chief Sales Officer, FIRST Insurance Funding of Canada
• Tel: (416) 216 1740
• E: joe.micallef@firstinsurancefunding.ca

• W: firstinsurancefunding.ca

• Crystal Macklin
• Vice President of Marketing, FIRST Insurance Funding of Canada 
• Tel: (416) 216 1742 
• E: crystal.macklin@firstinsurancefunding.ca
• W: firstinsurancefunding.ca