National Bank Insurance Auto | Home and AutoGO.ca Launch Theft Frequency Estimator for Used Cars

Montreal, July 15th, 2014 –National Bank Insurance Auto | Home, the AutoGO.ca team and Adviso Conseil Inc. are delighted to launch a theft frequency estimator for used cars. This new tool unique to Quebec is aimed at consumers looking to buy a used car and is available online at AutoGO.ca. The theft frequency estimator for used cars is a gauge that displays in a user-friendly way the national car theft rate based on data from the Insurance Bureau of Canada. The estimator enables consumers to see at a glance if the desired model is one of the most frequently stolen cars in Canada. This is important information that all drivers should consider when shopping for a vehicle. “Damage, such as theft, generally impacts the insured’s premium. The theft frequency estimator gives consumers an additional tool to assist them in making well-informed decisions when managing their insurance budget. We are proud to help them with this,” explained Dominic Caron, Marketing Manager at National Bank Insurance Auto | Home. AutoGO.ca specializes in providing as much practical information as possible to make buying new or used cars easier. “We are pleased to offer this tool to our website users. This type of information supplements the test drive ratings and practical advice that our team of experts makes available to the public,” highlighted Marc Bouchard, Editor in Chief at AutoGO.ca. The estimator’s simple design enables consumers to read it quickly and easily. “The theft frequency estimator for used cars makes it easier for prospective buyers to do their research by grouping relevant information in one place that can be accessed in a single click,” explained Simon Lamarche, Partner at Adviso Conseil Inc. About National Bank Insurance Auto | Home National Bank General Insurance is a property and casualty insurance firm under the National Bank Insurance banner that provides direct access to car and home insurance for individuals in Quebec. Through our Client Contact Centre, we receive and handle thousands of calls every day from consumers interested in a quote for their car and home insurance. Visit nbc-insurance.ca for a free quote for car insurance or tenant insurance. For a home insurance quote, call one of our agents directly at 1-877-871-7500 or 514-871-7500. For more information, please visit nbc-insurance.ca. About AutoGO.ca AutoGO.ca, a TC Media brand, is an innovative automobile website that offers a unique approach allowing users to search for new and used vehicles according to their lifestyle (Family, Luxury, Sport, Eco, Couple or Student). AutoGO.ca is available in both French and English and offers a multitude of expert opinions, reviews and test drive ratings, all the while keeping consumers up-to-date on automobile news and the latest models and trends as well as providing safety advice. About Adviso Conseil Inc. Since its inception in 2002, Adviso’s two visionary founders have always been committed to providing companies with strategic expertise for their web projects. Now a web marketing and strategy leader, Adviso employs over 50 specialists who work to guide clients towards the success of their web properties with a rigorous strategic method and results-based culture. Since 2011, Adviso has been recognized as being among the 50 fastest-growing companies in Canada in the prestigious Profit 500 contest. Adviso has completed projects for countless high-profile organizations such as Air Canada, National Bank, Uniprix and STM. About National Bank of Canada With $194 billion in assets as at April 30, 2014, National Bank of Canada (http://www.nbc.ca/en/about-us.html), together with its subsidiaries, forms one of Canada’s leading integrated financial groups. The Bank has close to 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX:NA). Follow the Bank’s activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca. Information (The telephone number provided below is for the exclusive use of journalists and other media representatives): Jean-François Lauzon Advisor – Public Affairs National Bank Tel.:  514-394-6097