Optimum remains a Full Partner of the Broker Identity Program for 2014

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Optimum General Inc. (Optimum)  is maintaining its support of the Broker Identity Program at the Full Partner level.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Optimum, through its three subsidiaries – Optimum Insurance Company Inc., Optimum West Insurance Company and Optimum Farm Insurance Inc. – supports brokers in delivering their message to consumers.

“In addition to our local initiatives aimed at supporting our broker distribution system, our investment in the Broker Identity Program is a way to reinforce our commitment to our partner brokers and promote the significant value-added they provide to their clients,” said Martin Carrier, President and COO of the three companies. “For us at Optimum and for our broker distribution system, displaying the symbol of the broker logo is a guarantee of professionalism, expert advice and a wide choice of products and coverages that best suit consumers’ needs,” added Mr. Carrier.

IBAC Chief Executive Officer Dan Danyluk added: “Optimum has a long and well-established history and is a valuable partner to its brokers. Optimum is realizing the advisory role brokers play in dealing with consumers by providing unbiased, informed, and experienced knowledge in the insurance marketplace.”

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Optimum

Optimum Insurance Company Inc., Optimum West Insurance Company and Optimum Farm Insurance Inc. are subsidiaries of Optimum General Inc., a Canadian holding Company part of Optimum Group Inc., which underwrites property and casualty insurance throughout Canada. Founded in 1969 by actuaries, Optimum Group is a Canadian-owned private international financial group, active in life insurance, property and casualty insurance, life reinsurance, actuarial consulting and asset management. Optimum Group operates mainly in Canada, the US and France, and counts more than 500 employees worldwide.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

http://www.ibac.ca