Optimum remains a Full Partner of the IBAC Broker Identity Program for 2013

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Optimum Général inc. (Optimum)  is maintaining its support of the Broker Identity Program at the Full Partner level.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Optimum, through its three subsidiaries – Optimum Insurance Company Inc., Optimum West Insurance Company and Optimum Farm Insurance Inc. – supports brokers in delivering their message to consumers.

“In addition to our local initiatives aimed at supporting our broker distribution system, our investment in the Broker Identity Program is a way to reinforce our commitment to our partner brokers and promote the significant value-added they provide to their clients,” said Martin Carrier, President and COO of the three companies. “For us at Optimum and for our broker distribution system, displaying the symbol of the broker logo is a guarantee of professionalism,  expert advice and a wide choice of products and coverages that best suit consumers’ needs,” added Mr. Carrier.

According to Dan Danyluk, IBAC’s Chief Executive Officer, “Consumers recognize that brokers protect their interests and offer them expert insurance advice. Optimum’s investment contributes to consumer awareness and we are proud of their commitment.”

Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers. Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.

http://www.ibac.ca