JACKSONVILLE, Fla.  – Paul Davis, a North American franchise network and leading provider of water, fire, mould and storm damage restoration for residential and commercial properties, has refreshed its brand to embrace the unification of the Paul Davis U.S. and Paul Davis Canada organizations. This change streamlines the existing family of brands under one name – Paul Davis – and provides clarity for the residential and commercial customers, clients and stakeholders throughout North America that depend upon its services every day.

 ”Paul Davis has reached an important milestone. We want our brand to reflect our strong, united network. A network that’s proud of its five-decade heritage and is looking to the future,” said Rich Wilson, president and CEO of Paul Davis. “While we look a little different now, our commitment to extraordinary brand experiences will never change. It brought us to this milestone and is the foundation for our growth.”

The Paul Davis logo is a key component of the refreshed visual identity. It has a modern look and was carefully designed to reflect strength and unity – fitting for an expanded network of more than 370 franchisees, which has built on its heritage of pioneering the insurance restoration industry. While the logo has been updated, the gold and black colors remain, reflecting the “gold standard” of customer experience every Paul Davis franchise strives to deliver. The new logo will also be displayed on newly designed vehicle graphics throughout North America.

However, this initiative goes beyond the rollout of a new logo. It’s also about advancing the positioning of Paul Davis to become “the category leader in home and business property damage recovery, providing a personal level of care that is unmatched in the industry.” These words came from an in-depth assessment of the brand. They represent the organization Paul Davis has always been and will help propel Paul Davis to become the largest property damage recovery, restoration and reconstruction network in North America. 

About Paul Davis:

Founded in 1966, Paul Davis built the insurance restoration industry. Fifty years later, the Paul Davis network of more than 370 franchises spans the U.S. and Canada, handling more than 100,000 claims for insurance and commercial clients each year. 

Paul Davis professionals are certified leaders in emergency restoration, reconstruction and remodeling. Regardless of the cause of an emergency – water release, flooding, fire, smoke, extreme weather or a hazard such as mould – they respond quickly to stop the damage and reverse the effects, minimizing disruption of normal activities.

From multimillion-dollar commercial reconstructions to restoring precious belongings, Paul Davis puts people and property first. For more information, visit PaulDavis.com or PaulDavis.ca.