Portage La Prairie Mutual Insurance remains a Full Partner of the IBAC Broker Identity Program for 2015

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Portage La Prairie Mutual Insurance has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Portage La Prairie Mutual Insurance supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.

“Portage Mutual is pleased to support the Broker Identity Program as a full partner. IBAC effectively promotes the independent broker as the best advocate for the consumer with respect to their insurance requirements. We are proud to be a part of that process.” states Portage Mutual President & CEO, John Mitchell

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that Portage La Prairie Mutual Insurance is remaining a Full Partner. It continues to be important for Canadians to get good advice about their insurance needs. The first step in that process is ensuring that they are fully aware of what a broker does. Portage La Prairie Mutual Insurance is assisting us to build that awareness.” 

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Portage Mutual Insurance Company

The Portage la Prairie Mutual Insurance Company was organized in October 1884, based on the underlying principles of security, integrity, hard work, and personalized service. As a 100% Canadian-owned mutual insurance company, the success of Portage Mutual depends upon serving policyholders with fairness and showing genuine concern for their security. We do this by providing reasonably priced, flexible insurance products and by supporting our brokers with exemplary service. At Portage Mutual, we believe that doing business with integrity never goes out of style. It is as important today as it was when we began 130 years ago, and it is part of what makes Portage Mutual customers so loyal.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada. These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.