Red River Mutual remains a Full Partner of the IBAC Broker Identity Program for 2015

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Red River Mutual has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Red River Mutual supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“We continue to recognize the invaluable branding the Broker Identity Program provides for P&C brokers to Canadians,” said Brian Esau, President & CEO of Red River Mutual. “With the ever changing landscape of the industry, we feel the importance of the continued support of the broker distribution channel is greater than ever.”

IBAC Chief Executive Officer Dan Danyluk declared that “The main objective of the Broker Identity Program is to promote a brand that represents the value our profession brings to the consumer. Brokers are grateful of the support and vote of confidence they receive from Red River Mutual”

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Red River Mutual

Red River Mutual is a Prairie success story, having protected families, farms and businesses on the Prairies for 140 years. They are committed to providing competitive insurance products and equitable claims service in Manitoba and Saskatchewan. Red River Mutual defines itself as the ‘Modern Mutual’, by investing a portion of company profits back into the community through loss prevention education and through the support of worthy community projects.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada. These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.