RSA remains a Full Partner of the IBAC Broker Identity Program for 2013

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that RSA has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, RSA supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.

“RSA is proud to maintain our Full Partner status with the IBAC’s Broker Identity Program in 2013,” said Shawn DeSantis, Executive Vice President, RSA Insurance. “We’re deeply committed to the Canadian broker channel and recognize the tremendous value this program offers in promoting the role of the broker to consumers. We feel strongly that educational initiatives like this one are fundamental to ensuring consumers understand the value and protection they receive by working with an insurance broker.”

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that RSA is remaining a Full Partner. Our branding program continues to showcase that brokers offer the best advice to Canadians and RSA understands it.”

Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.

About RSA Insurance – With over 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups with major operations in the UK, Canada, Scandinavia, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe. RSA has the capability to write business in around 150 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2012, its net written premiums were £8.4billion. In Canada, RSA employs approximately 4,200 people and is represented by a large network of independent brokers across the country. In 2012, the Canadian Group wrote $2.8bn in direct premiums with assets exceeding $7.6 billion.

http://www.ibac.ca