RSA remains a Full Partner of the IBAC Broker Identity Program for 2014

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that RSA Insurance has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, RSA supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“The strength of the broker channel is tremendously important to RSA,” said Rowan Saunders, President & CEO, RSA. “We’re committed to making investments that will add meaningful value to brokers and their customers. The Broker Identity Program plays a key role in achieving this, and we’re proud to support this initiative.”

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that RSA is remaining a Full Partner. Our branding program continues to showcase that brokers offer the best advice to Canadians and RSA understands it.”

Launched 25 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About RSA Canada

RSA Canada includes Roins Financial Services Limited, Royal & Sun Alliance Insurance Company of Canada, Quebec Assurance Company, Johnson Inc., Western Assurance Company, Ascentus Insurance Ltd., Canadian Northern Shield Insurance Company, RSA Travel Insurance Inc./Assurance Voyage RSA inc., L’Union Canadienne, Compagnie d’assurances,  and is part of the RSA group of companies headed by RSA Insurance Group plc. RSA Canada employs approximately 4,000 people and is represented by a large network of brokers across the country. In 2013, the Canadian Group wrote $3bn in direct premiums with assets exceeding $8 billion. RSA is a trade name of Royal & Sun Alliance Insurance Company of Canada. “RSA” and the RSA logo are trademarks used under license from RSA Insurance Group plc.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

http://www.ibac.ca