Saskatchewan Mutual Insurance Company remains a Full Partner of the Broker Identity Program for 2014

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Saskatchewan Mutual Insurance Company (SMI) has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s center-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, SMI supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

SMI President & CEO, Laura Wiebe, “As an insurer who serves its policyholders through the brokerage system, we highly value the role IBAC plays in advocating government on the issues that affect both brokers and consumers.  We value the professional educational framework they have established and the work they continue to do promoting the value of P&C brokers including the use of the well-known BIPPER symbol.  In an ever changing industry, we are pleased to continue to support IBAC.”

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that SMI is remaining a Full Partner. Our branding program continues to showcase that brokers offer the best advice to Canadians and SMI supports this message.”

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Saskatchewan Mutual Insurance (SMI)

SMI was formed by a group of pioneer farmers in 1908 and has since prospered for over 100 years, providing peace of mind to its policyholders.  At SMI, all policyholders have voting rights with the Company; its operations are overseen and its future direction determined by an elected Board of Directors.

SMI is a federally regulated insurer operating successfully in Alberta, Saskatchewan and Manitoba with direct written premiums of approximately $60 million.  With its head office located in Saskatoon, SMI and its staff complement of approximately 80, serve its policyholders through the independent brokerage system.  Service offices in Regina, Edmonton, and Winnipeg also provide additional support.

SMI has witnessed dramatic changes in the past 100 years, but the one thing that has remained constant is its commitment to its policyholders offering exceptional insurance products and services for home, farm, recreational vehicles, auto and commercial businesses.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

http://www.ibac.ca