Speakers and sessions announced for A.M. Best Companys 7th Annual Insurance Marketing and Advertising Summit to be held November 7, 2012

The seventh annual A.M. Best Company Insurance Marketing & Advertising Summit will be held on Wednesday, November 7, 2012, at the Hyatt Regency Jersey City on the Hudson.

This year’s conference will include presentations by national speakers detailing the strategies behind their high-profile marketing campaigns, a look at statistics on the state of insurance advertising spending, and opportunities for networking and business interaction.

Sessions will include:

It Pays to Play: Inside MetLife’s High-Profile Marketing Strategy

MetLife, no stranger to world-class marketing campaigns, captured attention with the renaming of the National Football League’s largest and most expensive stadium ever built. A look inside one international insurance organization’s ongoing battle to build market awareness across channels, sports, lifestyles and nations.

Speaker:

Richard Wong, Vice President of Global Brands and Marketing, MetLife

 

Clicking Back: How the Big I’s Project CAP Seeks to Strengthen Agents’ Online Clout

Backed by more than two decades of experience and expertise in both the insurance industry and internet marketing, Project CAP was created exclusively to help independent agents and carriers recruit and relate to today’s insurance consumer.

Speakers:

Tim McDonnell, Corporate Relations, Independent Insurance Agents & Brokers of America

Rich Hempel, Senior Vice President of Industry Solutions, Independent Insurance Agents & Brokers of America

 

Starr Power: Inside the Relaunching of a Global Brand

For most of its long life, Starr was a global but lesser known organization. Then came the AIG reset. How one organization spreads its wings globally, creating messaging that is focused, attractive and effective.

Speaker:

Leilani Brown, Marketing Director, Starr Companies

 

Profiting from Niches: Identifying and Pursuing Program Opportunities with Limited Resources

NIP and other nimble agencies have built fast-growing program businesses by identifying tightly focused markets, then working closely with carriers and distributors to create customized offerings and delivery platforms. A detailed look at how one leading program writer evaluates markets, develops offerings, reaches new markets and measures effectiveness.

Speaker:

Richard Augustyn, Founder and CEO, NIP Group

 

How Chubb Used Cross-Channel Marketing to Restart Auto Markets

Chubb has launched a direct-to-consumer channel to foster growth in traditional agent channels and to defend its portfolio of customer projects. The result is increased response rates in auto cross-selling and better customer acquisition, with a noteworthy return on investment. The focus will be on leveraging direct-to-consumer channels in areas where agent efforts may have stalled, and how direct and indirect channels can find new synergies.

Speakers:

Andy Meng, Associate Director, Merkle

Joanna McNamara, Vice President, Chubb Personal Finance

 

Innovators on Innovation: Creating Breakthrough Insurance Products, Services and Delivery

A panel of innovation and insurance veterans discuss how they use market intelligence, data, internal expertise and creativity to help support new ideas and initiatives. They will also emphasize how to build organizational support, harness distribution and build marketing into the mix at the earliest stages. Listen now to a podcast interview with Ty Sagalow, President of Innovation Insurance Group.

Speakers:

Ty R. Sagalow, President, Innovation Insurance Group

Matthew Power, Chief Innovation and Strategic Relationship Officer, Chartis Insurance

 

Tweet, Share, Like: Interacting with Today’s Insurance Media

Insurance publishers and editors explain how they are harnessing social media, what they’ve learned in using the various channels, how insurance marketers and communicators can best interact with their information and how communicators can get their messages out through their channels.

Panel Members:

Lynna Goch, Editor, Best’s Review magazine

Gavin Souter, Editor, Business Insurance

Christopher Luke, Group Publisher, Property Casualty 360 and National Underwriter

Steve Wilson, Senior Publisher, Canadian Underwriter magazine – Insurance Media Group

Moderator:

Jim Peavy, Assistant Vice President Public Relations, A.M. Best Co.

 

Show, Don’t Tell: New Paths to Communicating with Producers

Learn how to use video, audio and mobile devices to help turn traditionally tightly focused property/casualty agents into full-service, cross-selling producers. It’s not easy, but it’s important to reach producers when it matters most, with materials that are easy to understand and without costly time and effort.

Speaker:

Jerry Mainardi, Managing Partner, Selling Technologies

 

The conference registration fee of $199 includes conference materials, continental breakfast, lunch, and a networking social to conclude the event.

Please register by clicking: here.  Also, for event updates, visit the A.M. Best Conference Center.

For more information regarding the conference, please contact Corporate Events Manager Stacey Ancker at stacey.ancker@ambest.com or (908) 439-2200, ext. 5747.

http://www.ambest.com