The Guarantee remains a Full Partner of the Broker Identity Program for 2015

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Guarantee Company of North America (The Guarantee) has maintained its support of the Broker Identity Program at the Full Partner level.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, The Guarantee supports the campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“The Guarantee is proud to be in our fifth year sponsoring the Broker Identity Program and once again demonstrating our full support for the independent broker channel,” says Alister Campbell, CEO of The Guarantee. “The Broker Identity Program is one of the most successful and important branding campaigns ever in the Canadian market and we are proud to continue to support it.”

IBAC Chief Executive Officer Dan Danyluk added: “The Guarantee understands the benefits of branding. Like insurance brokers, The Guarantee is committed to providing excellent service to consumers and is very involved in the communities they serve.”

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About The Guarantee

The Guarantee Company of North America is a leader in specialty insurance and surety within the North American marketplace. The Guarantee offers in-depth knowledge and expertise in niche segments, including the surety industry, corporate programs, transportation industry, credit, and customized personal insurance. For more information, visit theguarantee.com.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.