Travelers Canada remains a Full Partner of the Broker Identity Program for 2014

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Travelers Canada has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Travelers Canada supports a campaign which  raises awareness of the value of the insurance broker distribution network. 

“Travelers Canada recognizes the importance of growing the broker brand with Canadian consumers and is pleased to sponsor the BIP again in 2014,” said Brigid Murphy, President and CEO of Travelers Canada.  

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that Travelers Canada is remaining a Full Partner. Our branding program continues to showcase that brokers offer the best advice to Canadians and Travelers Canada clearly understands this.”

Launched 25 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Travelers Canada

Travelers Canada is the Canadian operation of The Travelers Companies, Inc., a leading multinational property and casualty insurance company with approximately 30,000 employees. Travelers Canada provides personal insurance, business insurance and surety solutions to customers from coast to coast. Visit us at travelerscanada.com.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

http://www.ibac.ca