Travelers Canada remains a Full Partner of the IBAC Broker Identity Program for 2015

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Travelers Canada has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Travelers Canada supports a campaign that raises awareness of the value of the insurance broker distribution network. 

“Travelers Canada believes that insurance buyers benefit from access to independent, professional advisors who provide advocacy and choice. We are pleased to continue our support of brokers and the BIP program,” said Brigid Murphy, President and CEO of Travelers Canada.

“We have no doubt that Travelers Canada realizes the advisory role brokers play in dealing with consumers. In today’s market place, insurance brokers provide consumers with the best possible coverage, expert advice and the value-added that only they can offer. By investing in the program, Travelers Canada proves to be a valuable partner to brokers, said Dan Danyluk, IBAC Chief Executive Officer.”

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Travelers Canada

Travelers Canada is part of The Travelers Companies, Inc. (NYSE: TRV), a leading provider of property casualty insurance for auto, home and business. A component of the Dow Jones Industrial Average, Travelers has approximately 30,000 employees and generated revenues of approximately $27 billion in 2014. For more information, visit www.travelerscanada.ca

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.