Keeping your Millennials Engaged

How do you attract and retain Millennials to the ‘boring’ property and casualty insurance industry?

First of all, start dispelling the myth that the P&C industry is boring – It isn’t. Working in insurance allows Millennials, the generation born between 1980 and 2000, an opportunity to help people while at the same time meeting new challenges each day – two things about which Millennials are passionate.

Other things Millennials like in a workplace culture?

Fun, innovation, recognition, and a digital culture.

Based in Calgary, Alberta, Sharp Insurance is among fastest growing insurance brokerages in Canada. Privately owned and operated, Sharp currently has a workforce made up of 79% Millennials, 56% whom have been working there for two years or more.

What makes Sharp such an attractive place to be for talented young people? Staff are encouragedto feel like they are part of a large family.

They participate in social events at least once a month, planned by an internal committee.

From cookie exchanges to pub nights, there is always an upcoming event to anticipate. The events create a sense of belonging and foster a culture of excitement and fun. In terms of environment, the office comes fully equipped with a ping pong table, TVs, massage chairs, and root beer on tap. There is more to employees’ daily experience than what is at the desk.

Read the full article in the Digital Edition of the May 2018 Canadian Underwriter.

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-Marchella Barbero, Communications Specialist, Sharp Insurance