InsurEye adds independent mortgage, credit card consumer reviews to platform

The largest Canadian platform for insurance reviews has launched independent consumer reviews for mortgage and credit card products, InsurEye announced Wednesday.

“Our platform has already been offering nearly 3,000 home, auto and life insurance reviews to inform Canadian consumers about the pros and cons of insurance,” Alexey Saltykov, co-founder and CEO of InsurEye, says in a statement.

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With the addition of consumer reviews on other financial products, Saltykov emphasizes that “it is important that consumers do not just rely on what flashy advertisements promise. By having access to real consumer experiences, Canadians can make better choices.”

More than 1,000 new consumer reviews, stories and experiences are now available online, the company reports, which visitors can use to educate themselves about the best mortgage products and the best and worst Canadian credit cards on the market.

The mortgage and credit card reviews on the company’s platform evaluate products across three performance markers: customer service, value and product features.

“Our independent moderators ensure that financial service providers and insurers do not misuse the platform to plant fake reviews for their products,” Saltykov adds.

“We offer qualitative experiences and customer stories,” says Dmitry Mityagin, co-founder and CTO of InsurEye.

“If insurance is cheap, but does not pay out claims, or a credit card has a great rewards program, but points are difficult to redeem, that completely diminishes the value of the product,” Mityagin notes, adding that is information that may be useful for consumers.

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The InsurEye platform also offers numerous financial and insurance tips, as well as allows consumers to quickly get cheap car insurance quotes, request affordable home insurance quotes and search for the best life insurance products.

Related: Use of comparison sites to buy auto, home insurance developing, but trailing in Canada and the U.S.: Finaccord