Rebranding insurance: Tell recruits they’re changing the world
Canada’s property and casualty insurance industry needs rebranding to attract talent, and that may mean dropping the word “insurance” from recruitment messaging, delegates attending the National Insurance Conference of Canada (NICC) heard in late September. For consumers, “insurance” may carry with it the stigma of a less-than-satisfactory past experience, as one NICC panelist observed, describing […]
By David Gambrill | October 10, 2023
3 min read