Your Business

When “failing fast” works, and when it doesn’t: Insurtech CEO

Failing fast on small projects and establishing a feedback loop is a critical part of the innovation journey, according to one insurtech. “You have to be able to ask your customers what’s going on – what do you like, what don’t you like?” said Jeff McCann, co-founder and CEO of Apollo Exchange, an ecommerce marketplace […]

By Jason Contant | September 4, 2019

3 min read

Aviva Canada takes the plunge into cross-border business

With the introduction of its new Global Corporate and Specialty (GCS) team, Aviva Canada is setting its sights on Canadian companies doing cross-border business in the United States. The GCS team will offer coverage in five key areas: corporate risk, programs, specialty risk, surety, and equipment breakdown. Canadians companies are under-served by the bigger traditional […]

By Adam Malik | September 4, 2019

2 min read

A practical strategy for switching to customer-centric tech

What do Facebook, Google and Amazon do so well that remains a struggle for insurance? They make the customer the centre of everything they do, according to Denise Garth, senior vice president of strategic marketing at Majesco, an insurance software company. They are jumping on all the latest technologies to cater their services to customers […]

By Adam Malik | September 3, 2019

3 min read

How to convert the online leads you just purchased

If you want to pursue online leads for home and auto insurance, be prepared to adopt a business model that emphasizes speed and playing the percentages, an executive with an online comparison website says. What your sales team needs to convert online leads is the right mindset, Sean Widdess, vice president of strategic partnerships at […]

By Greg Meckbach | August 30, 2019

3 min read